The Daily Sydney

Sydney news, every day

Media kit

The Daily Sydney — media kit

The Daily Sydney is the independent daily masthead for Sydney. We publish original local news, a daily morning newsletter, and a curated diary of what's on across the city. This page summarises our audience and the ways brands can work with us.

Request the full PDF media kit

About

Local journalism, daily.

Our reporters live and work in Sydney. We cover local government, business, property, sport and community. We are independently owned and editorially independent, and we publish a transparent editorial standards policy explaining how we use AI assistance and how we verify stories.

Our audience

Engaged, local, decision-makers

12,000+

Monthly readers

3+ min

Avg. session

48%

Newsletter open rate

25–54

Core demographic

Our core readership is Sydney locals aged 25–54: professionals, parents, policy-makers, and small business owners. Stats updated monthly — contact us for current numbers and a full audience composition deck.

Advertising options

Ways to work with us

Sponsored article

Editorial-style branded story, clearly labelled 'Sponsored', hosted permanently and distributed via newsletter.

From $1,500 / story

Morning newsletter sponsorship

Top-of-newsletter sponsor block with logo, headline, two-line message and a tracked link. One sponsor per edition.

From $450 / send

Homepage banner

Premium above-the-fold placement on the homepage of dailysydney.com.au. Static image and link, refreshed weekly.

From $900 / week

Section sponsorship

Sponsor a whole section (Property, Business, Sport, Wellness) for two weeks. Mobile + desktop placement.

From $2,400 / fortnight

Indicative pricing — final rates depend on placement, exclusivity, production scope and campaign length.

Get in touch

Let's plan a campaign.

Email us with a rough brief — budget, timing, what you'd like to achieve — and we'll come back within one business day with options.

Email advertise@dailysydney.com.au